About Synese
Refined Vision → Clear Strategy → Real Execution
Synese exists to help companies grow into themselves — to move from momentum without clarity to maturity with confidence. I partner with founders and CEOs who have vision, and I help turn that vision into systems, strategy, and scalable execution.
About David Erlichman
For over 30 years, I’ve led companies through the messy middle: scaling fast but without process, hiring teams that don’t yet know how to collaborate, preparing for exits or M&A with incomplete systems, and operating with scattered strategy and no dashboard for decisions.
I don’t just stabilize the business — I prepare it for what comes next.
Along the way, I support and empower people at every level to grow into their roles with confidence and ownership. I don’t micromanage how they work — I create the systems that let them lead it.
What I Bring to the Table
- Clarity in Chaos — I diagnose problems quickly and act decisively
- Strategic Leadership — From GTM to systems to KPIs, I architect how it all fits together
- Execution Speed — I work fast, adapt fast, and produce more than most teams combined
- Trust and Confidentiality — Over 96% of my clients come from referrals
My Cultural Blueprint
- Internal Customer Service — Everyone in a company should treat their peers like VIP clients — that’s how collaboration scales.
- Purpose-Driven Communication — Know your goal. Then pick the best form of communication to reach it.
- True Role Ownership — Own your function like it’s your own business. Autonomy isn’t just granted — it’s structured.
My Specialty Areas
- Scaling operations and rebuilding clarity
- M&A and exit strategy execution
- Strategic partnership design and implementation
- ERP systems, Excel modeling, process automation, and applied AI
- Institutionalizing knowledge through clean, replicable documentation
My Belief
Companies are like people — they go through adolescence. My job is to help them reach adulthood with integrity, strategy, and operational confidence.